The key to any effective paid advertisement lies in how well you engage your ad viewers. To successfully capture your ad viewers attention and effectively turn this into a series of valuable actions and conversions, you need to connect your customers to your products at a much deeper level. These 3 tips to earning more through paid traffic offer the directions you need to make sales and stay on top of your competitors.
1. Know the most rewarding paid traffic sources available to you
Spending money online as a means of growing your business is a wonderful idea. However, coming to a decision on which source of paid traffic to go with can be overwhelming. Because focus is very important when trying out and optimizing an effective marketing combination, a good knowledge of reliable sources of paid traffic is necessary for every business owner. The four leading sources of paid traffic are Google AdWords, Facebook Ads, Twitter Ads and LinkedIn Ads. Google AdWords are especially appropriate if you know the keywords visitors type in when searching the various search engines. Facebook offers unmatched ways of targeting paid traffic. Twitter is a good targeting option especially if a big portion of your market hangs around the platform. LinkedIn may be a relatively expensive platform but it does offer a great source of traffic especially for the B2B market.
2. Master the metrics you use to optimize paid traffic
Every marketer admits that split testing his or her paid traffic campaign, is a very confusing process. Moreover, this is so even when you know the numbers you need to review. The three important metrics you need to monitor keenly are the click-through rate (CTR), earnings per click (EPC) and cost per click (CPC). Mastering all these three is essential if you want to get your paid traffic campaign right.
3. Customizing your paid traffic to improve natural traffic as well
There is nothing as varied as the customer journey. Many market research results show that the most effective way to hook potential customers is employ a subtle mix of both paid traffic as well as other organic channels. Your paid traffic campaigns as such, should aim at providing value and building trust with your customers. This does help attract organic traffic as well.
Every marketer wants to get results out of their paid traffic campaigns if they want to bring in new customers. While these 3 tips to earning more through paid traffic offer a fool proof means of bringing your customers down the funnel you have set, do not expect it to go down as you expect. Keep monitoring the strategy and tweak where necessary.